Consumer Ethnocentrism: The Relationship with Domestic Products Evaluation and Buying Preferences
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and marketers. ASEAN Free Trade Area (AFTA), which was realized in 2003, brings foreign products to Malaysian consumers with more affordable deals. The issue of globalisation that has been debated around...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2004-02-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/9186 |