Effects of Resistance Barriers to Service Robots on Alternative Attractiveness and Intention to Use
This study examined the effect of resistance barriers on alternative attractiveness of service robots and intention to use to explain the effect of innovation resistance against such robots on customer behavior. An online survey was conducted with South Korean customers who had used hotel rooms in t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221099293 |