Effect of Market Orientation and Innovation Toward Competitive Advantage In Business Street Food at Jl. Pahlawan Kusuma Bangsa Kediri City

Effect of Market Orientation and Innovation Toward Competitive Advantage In Business Street Food at Jl. Pahlawan Kusuma Bangsa Kediri City

This study aims to determine the effect of market orientation and innovation on competitive advantage partially and simultaneously. The population in this study are MSME entrepreneurs who sell food on Pahlawan Kusuma Bangsa Street, Kediri, with a sample size of about 100 respondents. Based on the r...

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Bibliographic Details
Main Authors: Afif Nur Rahmadi, B. Dewandaru
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2021-11-01
Series:Business and Finance Journal
Subjects:
market orientation
innovation
competitive advantage
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/2373

Internet

https://journal2.unusa.ac.id/index.php/BFJ/article/view/2373

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