Attitudes of Croatian Consumers About Mobile Messenger Chatbots
This paper aims to investigate Croatian consumers' attitudes about mobile messenger chatbots (MMC) and their propensity to use them. The proposed conceptual model is based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). The research was conducted through an anony...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of organization and informatics
2021-01-01
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| Series: | Journal of Information and Organizational Sciences |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/392602 |