Attitudes of Croatian Consumers About Mobile Messenger Chatbots

Attitudes of Croatian Consumers About Mobile Messenger Chatbots

This paper aims to investigate Croatian consumers' attitudes about mobile messenger chatbots (MMC) and their propensity to use them. The proposed conceptual model is based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). The research was conducted through an anony...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Damir Dobrinić, Iva Gregurec, Dunja Dobrinić
Format: Artykuł
Język:English
Wydane: University of Zagreb, Faculty of organization and informatics 2021-01-01
Seria:Journal of Information and Organizational Sciences
Hasła przedmiotowe:
TAM model
IDT
mobile messenger chatbots
attitude toward MMC
Dostęp online:https://hrcak.srce.hr/file/392602

Internet

https://hrcak.srce.hr/file/392602

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