Google Ads, Meta, TikTok, which Is the Best Way of Paid Promotion?
This paper explores the digital landscape shaped by tech giants Google, Meta (formerly Facebook), and TikTok, emphasizing their influence on information sharing, communication, and entertainment. A case study on Luxury Anis Srl, an e-commerce company, illustrates its strategic use of Google Ads,...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2024-02-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/22-1.pdf |