Overseas Market Expansion Strategy of the Global Electronic Components Company Based on the AHP Analysis of Factors in Technology, Organization, and Environment Context: A Case of Samsung Electro-Mechanics

Overseas Market Expansion Strategy of the Global Electronic Components Company Based on the AHP Analysis of Factors in Technology, Organization, and Environment Context: A Case of Samsung Electro-Mechanics

The overseas market expansion strategy is important for achieving competitive advantage and sustainable growth of global electronic component companies. Although the global electronic component market has grown rapidly recently, research focusing on the innovation strategy of global electronic compo...

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Bibliographic Details
Main Authors: Won Chang Cho, Erdal Atukeren, Hyosook Yim
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Systems
Subjects:
Technology, Organization, and Environment (TOE) framework
Analytic Hierarchy Process (AHP) analysis
business environment analysis
electronic components industry
Multilayer Ceramic Capacitors (MLCC)
Online Access:https://www.mdpi.com/2079-8954/11/11/532

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https://www.mdpi.com/2079-8954/11/11/532

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