Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente
The phenomenon of corporate social responsibility is supported by two arguments: one ethical and the other instrumental. Although they are apparently conflicting arguments, they establish complementary relationships. The socially-responsible corporation, characterized by high ethical standards and a...
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| Format: | Article |
| Language: | Portuguese |
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Serviço Nacional de Aprendizagem Comercial
2016-08-01
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| Series: | Boletim Técnico do Senac |
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| Online Access: | https://www.bts.senac.br/bts/article/view/320 |