Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente
The phenomenon of corporate social responsibility is supported by two arguments: one ethical and the other instrumental. Although they are apparently conflicting arguments, they establish complementary relationships. The socially-responsible corporation, characterized by high ethical standards and a...
| Main Author: | |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Serviço Nacional de Aprendizagem Comercial
2016-08-01
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| Series: | Boletim Técnico do Senac |
| Subjects: | |
| Online Access: | https://www.bts.senac.br/bts/article/view/320 |
| _version_ | 1818948508014608384 |
|---|---|
| author | Nivaldo da Costa Pereira |
| author_facet | Nivaldo da Costa Pereira |
| author_sort | Nivaldo da Costa Pereira |
| collection | DOAJ |
| description | The phenomenon of corporate social responsibility is supported by two arguments: one ethical and the other instrumental. Although they are apparently conflicting arguments, they establish complementary relationships. The socially-responsible corporation, characterized by high ethical standards and an effective social presence, may with this conduct be strengthening its competitive advantages regarding its competitors. This article proposes an approach to this issue, analyzing central determining aspects of the origins of corporate social responsibility in Brazil. It also mensurates the dualistic character of their relations, comparatively measuring the perceptions of a Cuiabá and a Várzea Grande consumer via-à-vis the Brazilian consumer. |
| first_indexed | 2024-12-20T08:47:54Z |
| format | Article |
| id | doaj.art-6543be72f1394a0cb36b46c8e81104f8 |
| institution | Directory Open Access Journal |
| issn | 0102-549X 2448-1483 |
| language | Portuguese |
| last_indexed | 2024-12-20T08:47:54Z |
| publishDate | 2016-08-01 |
| publisher | Serviço Nacional de Aprendizagem Comercial |
| record_format | Article |
| series | Boletim Técnico do Senac |
| spelling | doaj.art-6543be72f1394a0cb36b46c8e81104f82022-12-21T19:46:12ZporServiço Nacional de Aprendizagem ComercialBoletim Técnico do Senac0102-549X2448-14832016-08-01322Responsabilidade Social Empresarial: Um Olhar na Percepção do ClienteNivaldo da Costa PereiraThe phenomenon of corporate social responsibility is supported by two arguments: one ethical and the other instrumental. Although they are apparently conflicting arguments, they establish complementary relationships. The socially-responsible corporation, characterized by high ethical standards and an effective social presence, may with this conduct be strengthening its competitive advantages regarding its competitors. This article proposes an approach to this issue, analyzing central determining aspects of the origins of corporate social responsibility in Brazil. It also mensurates the dualistic character of their relations, comparatively measuring the perceptions of a Cuiabá and a Várzea Grande consumer via-à-vis the Brazilian consumer.https://www.bts.senac.br/bts/article/view/320Social ResponsibilityCorporationSocially-Responsible CorporationMarketingConsumerCuiabá |
| spellingShingle | Nivaldo da Costa Pereira Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente Boletim Técnico do Senac Social Responsibility Corporation Socially-Responsible Corporation Marketing Consumer Cuiabá |
| title | Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente |
| title_full | Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente |
| title_fullStr | Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente |
| title_full_unstemmed | Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente |
| title_short | Responsabilidade Social Empresarial: Um Olhar na Percepção do Cliente |
| title_sort | responsabilidade social empresarial um olhar na percepcao do cliente |
| topic | Social Responsibility Corporation Socially-Responsible Corporation Marketing Consumer Cuiabá |
| url | https://www.bts.senac.br/bts/article/view/320 |
| work_keys_str_mv | AT nivaldodacostapereira responsabilidadesocialempresarialumolharnapercepcaodocliente |