Modeling the Brand Equity and Usage Intention of QR-Code E-Wallets

Modeling the Brand Equity and Usage Intention of QR-Code E-Wallets

The proliferation of digital payments has paved the way for the greater use of E-wallets or mobile payments in over-the-counter (OTC) retail transactions. Nevertheless, given its economic and accessibility benefits over NFC forms of mobile payment, relatively little is known about QR-code E-wallet (...

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Bibliographic Details
Main Authors: Faten Aisyah Ahmad Ramli, Muhammad Iskandar Hamzah, Siti Norida Wahab, Rishabh Shekhar
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:FinTech
Subjects:
mobile payment
e-wallet
contactless payment
QR-code
brand equity
perceived quality
Online Access:https://www.mdpi.com/2674-1032/2/2/13

Internet

https://www.mdpi.com/2674-1032/2/2/13

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