Marketing Concept of Strategic Management of Competitiveness of Industrial and Commercial Activity of Subsidiaries of Agricultural Enterprises

To date, the need for strategic management of the competitiveness of production and commercial activities of agricultural entrepreneurship actors is due to the process of economic development and one of its main goals is to increase the efficiency of the functioning of the subjects of agrarian entre...

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Bibliographic Details
Main Authors: Lyudmyla Lomovskykh, Nataliya Iefremova, Olena Kovalova
Format: Article
Language:English
Published: Mukachevo State University 2019-06-01
Series:Науковий вісник Мукачівського державного університету. Серія Економіка
Subjects:
Online Access:https://economics-msu.com.ua/en/journals/tom-6-1-2019/marketingova-kontseptsiya-strategichnogo-upravlinnya-konkurentospromozhnistyu-virobnicho-komertsiynoyi-diyalnosti-sub-yektiv-agrarnogo-pidpriyemnitstva