ON THE PORTMANTEAU WORDS BASED ON COMMERCIAL NAMES IN CURRENT ROMANIAN ADVERTISING
This paper samples the dynamic phenomenon of the portmanteau words frequently occurring in the current Romanian advertising speech: more exactly, those portmanteau words that are based on commercial names (i.e. brand, and product names respectively, which should be distinguished one from the other)....
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| Format: | Article |
| Language: | deu |
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Editura Muzeul National al Literaturii Romane
2015-11-01
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| Series: | Diversitate si Identitate Culturala in Europa |
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| Online Access: | http://www.diversite.eu/pdf/12_2/DICE_12.2_Full_Text_p215-p232-Raluca-POPESCU.pdf |