Information source and content – Drivers for consumers’ valuation of fairly traded chocolate
To learn about the role of information content and source as catalysts to increase consumers' valuation of fairly traded foods, we conducted an online survey with 2500 consumers representative of the German population. Within the online survey, respondents were randomly assigned to one of five...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-09-01
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| Series: | Cleaner and Responsible Consumption |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666784322000250 |