STRATEGIES TO INCREASE USER SATISFACTION IN ONLINE SHOPPING APPLICATIONS
This research was conducted to know the effect of Perceived Usability, Website Functionality, and Perceived Usefulness on Customer Satisfaction of Shopee application users in Surabaya. It is a basic research project that falls under causal research. A structural model was used in the quantitative re...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2022-06-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2720 |