STRATEGIES TO INCREASE USER SATISFACTION IN ONLINE SHOPPING APPLICATIONS

STRATEGIES TO INCREASE USER SATISFACTION IN ONLINE SHOPPING APPLICATIONS

This research was conducted to know the effect of Perceived Usability, Website Functionality, and Perceived Usefulness on Customer Satisfaction of Shopee application users in Surabaya. It is a basic research project that falls under causal research. A structural model was used in the quantitative re...

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Bibliographic Details
Main Author:	Fariz Fariz
Format:	Article
Language:	English
Published:	University of Brawijaya 2022-06-01
Series:	Jurnal Aplikasi Manajemen
Subjects:	perceived usability website functionality perceived usefulness customer satisfaction
Online Access:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/2720

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