The Effect of Perceived Risk in Online Shopping Intention: Does Attitude Mediate the Relationship?
Engagement in online shopping by specific emerging-market consumers in South Africa has been on the rise. Nevertheless, the online usage rate remains low. Online retailers need to understand the perceived risk factors influencing consumers’ attitudes and intention in relation to online shopping for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2024-04-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | https://marketing.expertjournals.com/23446773-1201/ |