Existing terminology related to antimicrobial resistance fails to evoke risk perceptions and be remembered
Abstract Background Antimicrobial resistance (AMR) is a global healthcare threat promoted by all use of antibiotics. Hence, reducing overuse of antibiotics is essential. The necessary behaviour change relies on effective public health communication, but previous information campaigns—while showing s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2023-10-01
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| Series: | Communications Medicine |
| Online Access: | https://doi.org/10.1038/s43856-023-00379-6 |