Cognitive ambiguity phenomena as a communication strategy
The paper presents the results of empirical experimental research on the influence of ambiguity of communication on the message persuasive effect. The results obtained have led, in principle, to the following conclusions regarding cognitive ambiguity phenomena in communication: 1) The higher the me...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2017-03-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/3314 |