CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT: A CASE STUDY ON HEINEKEN (A)
In the modern dynamic business environment, the innovation practices for co-creating value provide for companies the instruments for generating sustainable development and increased business performance. Thus, successful innovation requires engaging external stakeholders in developing new ideas and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2014-11-01
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| Series: | Annals of the Oradea University: Fascicle Management and Technological Engineering |
| Subjects: | |
| Online Access: | http://imtuoradea.ro/auo.fmte/files-2014-v3/Gabriela RUSU, Silvia AVASILCAI - CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT A CASE STUDY ON HEINEKEN (A).pdf |