Entrepreneurial Marketing
The role of entrepreneurs is becoming increasingly important in Japanese industry and society. This role involves realization of innovations that broadly bring about more advanced lifestyles and production. The challenges of entrepreneurial marketing research are multilayered. In this special featur...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-03-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/4/43_2024.012/_html/-char/en |