Consumer acceptance of upcycled craft beer: a New Zealand case study

Upcycled foods are created from surplus food, edible food waste and by-products. Food and beverage brands are launching upcycled foods and promoting their product to consumers. Little is known about how consumers respond to upcycled foods, nor how these products can be most effectively promoted. To...

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Bibliographic Details
Main Authors: Francesca Goodman-Smith, Siddharth Bhatt, Simona Grasso, Jonathan Deutsch, Miranda Mirosa
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-11-01
Series:Frontiers in Nutrition
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2023.1235137/full