Influence of demographic and individual difference factors on impulse buying
The main purpose of the paper is to determine the correlation of consumers’ demographic or socioeconomic characteristics and individual difference factors on the impulse buying behavior with respect to a number of single impulsivity indicators and one collective indicator. The paper consists of theo...
| Main Authors: | , |
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| 格式: | 文件 |
| 语言: | English |
| 出版: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2010-06-01
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| 丛编: | Tržište |
| 主题: | |
| 在线阅读: | http://hrcak.srce.hr/file/93053 |