Influence of demographic and individual difference factors on impulse buying
The main purpose of the paper is to determine the correlation of consumers’ demographic or socioeconomic characteristics and individual difference factors on the impulse buying behavior with respect to a number of single impulsivity indicators and one collective indicator. The paper consists of theo...
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| প্রকাশিত: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2010-06-01
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| মালা: | Tržište |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hrcak.srce.hr/file/93053 |
