PENGARUH ATMOSFER KEDAI KOPI TERHADAP EMOSI DAN KEPUTUSAN PEMBELIAN ULANG
This research aims to identify the effect of coffeeshop atmospheric stimuli on repeat-purchase decisions through consumers’ emotions in their minds. The object of this research took place in Rumah Kopi Ranin, a coffee shop in Bogor town with a unique atmosphere concept as one of their strategies in...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2015-07-01
|
| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | http://journal.ipb.ac.id/index.php/jmagr/article/view/11006 |