Does the Winner Take All in E-Commerce of Agricultural Products under the Background of Platform Monopoly?

Does the Winner Take All in E-Commerce of Agricultural Products under the Background of Platform Monopoly?

This paper explores the impact of e-commerce on profit margin from the perspective of scale using nation-level survey data from China. The results show that e-commerce can increase the profit margin of cooperatives, and that a higher proportion of sales via e-commerce strengthens profitability. Seco...

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Bibliographic Details
Main Authors: Liang Chi, Mengshuai Zhu, Chen Shen, Jing Zhang, Liwei Xing, Xiangyang Zhou
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Agriculture
Subjects:
e-commerce
scale operation
profit margin
ESR model
Online Access:https://www.mdpi.com/2077-0472/13/2/476

Internet

https://www.mdpi.com/2077-0472/13/2/476

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