Stratégies des marques face à leur appropriation par un artiste : Analyse réalisée à partir d’œuvres appartenant au mouvement du pop art et à ses héritiers
This research focuses on the rapprochement between commercial world of brands and that of art, two worlds that are a priori distinct. Indeed, essentially since the 20th century, the artistic sphere tends to be more and more intertwined with brands that can be used for products, services, retail chai...
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| Format: | Article |
| Language: | fra |
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Université Clermont Auvergne
2024-01-01
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| Series: | K@iros |
| Online Access: | https://revues-msh.uca.fr/kairos/index.php?id=810 |