THE IMPORTANCE OF BANK’S REPUTATION IN THE SELECTION OF BANKING PRODUCTS IN THE OPINION OF MIDDLE POMERANIAN FARMERS
Farmers, when choosing a bank whose services they want to use, are guided by various factors. The purpose of the research conducted was to select the most essential factors that determine the choice of a bank and an identification of connections between opinions on a bank (its reputation) and the se...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2016-06-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom40/zeszyt2/art_43.pdf |