The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach

The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach

Purpose – Using an integrated theoretical model, this study aims to examine the moderating role of gamification in influencing intentions to use mobile payment applications in Bahrain. Design/methodology/approach – The current examination happens to be the first approximation in the context of Bahra...

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Bibliographic Details
Main Authors: Mohammed Anam Akhtar, Adel Sarea, Imran Khan, Khurram Ajaz Khan, Madhvendra Pratap Singh
Format: Article
Language:English
Published: Emerald Publishing 2024-11-01
Series:PSU Research Review
Subjects:
Extended TPB
TAM
UTAUT2
Integrated
Gamification
Situation
Online Access:https://www.emerald.com/insight/content/doi/10.1108/PRR-06-2022-0074/full/pdf

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https://www.emerald.com/insight/content/doi/10.1108/PRR-06-2022-0074/full/pdf

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