DAVRANIŞSAL İKTİSATTA DENEYİMLENEN FAYDA VE KARAR FAYDASI ARASINDAKİ FARK VE BİR DENEY (THE DIFFERENCE BETWEEN EXPERIENCED UTILITY AND DECISION UTILITY IN BEHAVIORAL ECONOMICS AND AN EXPERIMENT)
According to neoclassic economics view, by acting rationally an individual reaches to the maximum utility. There are cardinal and ordinal utility theories concerning the measurability an immeasurability of the utility. In the studies related to the behavioral economics, the utility is handled as dec...
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Format: | Article |
Language: | English |
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Dokuz Eylul University
2013-07-01
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Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
Subjects: | |
Online Access: | http://dergi.deu.edu.tr/ojs/index.php/sbe/article/view/330/302 |