The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective
Social Media has become integral to our daily lives in a hyper-connected world where the digital environment becomes an important part of the consumer's life. With the proliferation of new brands in the market, it has become essential for businesses to adopt effective communication strategies t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2024-03-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2023/JETIMM_V03_2023_60.pdf |