INFLUENCE OF GENDER AND TERRITORIAL DISTRIBUTION ON SUSCEPTIBILITY TO STEREOTYPE ADVERTISING

The present article aims to investigate the influence of gender and territorial distribution on the susceptibility to stereotypical advertising, looking for some causal relationships between the criteria measuring stereotypical images. The methodology involves the application of three criteria for...

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Bibliographic Details
Main Author: L.Spasova
Format: Article
Language:English
Published: Trakia University 2023-12-01
Series:Trakia Journal of Sciences
Subjects:
Online Access:http://tru.uni-sz.bg/tsj/Volume%2021,%202023,%20Supplement%201,%20Series%20Social%20Sciences/4%20%D1%81%D0%B5%D0%BA%D1%86%D0%B8%D1%8F/%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%B8/47-L.Spasova2.docx.pdf