CAN MYTHS, RITUALS, AND MAGIC INCREASE SELF-EFFICACY AND CONSUM-ER BEHAVIOR FOR INCREASING A HEALTHY LIFESTYLE?
Nowadays, the healthy lifestyle of modern society has increased. However, modern society still considers myths, rituals, and magic to improve their healthy lifestyle. This study aims to discover how myths, rituals, and magic, which are part of the consumer behavior culture, increase self-efficacy an...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2023-03-01
|
| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2997 |