ANALYZING SOCIAL NETWORKS FROM THE PERSPECTIVE OF MARKETING DECISIONS

Nowadays, the Web became more than a space for product presentation, but also a capitalization market (e-commerce) and an efficient way to know the customer preferences and to meet their requirements. Large companies have the financial potential to use various marketing strategies and, in particular...

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Bibliographic Details
Main Authors: Logica BANICA, Victoria-Mihaela BRINZEA, Magdalena RADULESCU
Format: Article
Language:English
Published: Publishing house of University of Pitesti, Romania 2015-12-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Subjects:
Online Access:http://economic.upit.ro/repec/pdf/2015_3_5.pdf