Exploring the duality of disruptive innovation: a technology-utility model analysis of market encroachment
Abstract This study explores and explains how duality enables disruptive innovation to encroach on the market and redefine its boundaries under constraints of consumer preferences, purchasing power, technological performance, and complementary technologies. The findings indicate (1) disruptive innov...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2023-12-01
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| Series: | Management System Engineering |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44176-023-00024-5 |