The Effect Of Brand Personality On Customer Loyalty "A Survey Study In Smart Phones In Latakia Governorate"
The objective of the research is to study the effect of brand personality on customer loyalty by examining the effect of brand personality dimensions namely Sincerity, Excitement, Competence, Sophistication, Ruggedness on customer loyalty. A questionnaire was designed and distributed to a convenien...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Tishreen University
2019-12-01
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| Series: | مجلة جامعة تشرين للدراسات والبحوث العلمية، سلسلة العلوم الاقتصادية والقانونية |
| Online Access: | https://journal.tishreen.edu.sy/index.php/econlaw/article/view/9302 |