Relationship Between Green Finance Availability and Purchase Intentions in Generation Z and Millennials: Moderating Role of Consciousness
This study examines how the availability of green finance influences the purchasing intentions of Generation Z and Millennials, with consciousness as a moderating factor. A structured questionnaire was deployed to collect the data to measure five reflective constructs: purchase intention, Gen Z and...
| Hauptverfasser: | , , |
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| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
Qubahan
2024-09-01
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| Schriftenreihe: | Qubahan Academic Journal |
| Online Zugang: | https://journal.qubahan.com/index.php/qaj/article/view/987 |