PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUASAN KONSUMEN MELALUI KUALITAS PELAYANAN PERUMAHAN METRO CILEGON / PT. PERDANA GAPURA PRIMA
his study arises from the competition between companies similar housing in the city of Cilegon which resulted in a decrease in the number of sales of housing units. The purpose of this study was to determine and analyze the influence of the marketing mix (Marketing Mix) on customer satisfaction thro...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Serang Raya, Faculty of Economics and Business, Management Study Program
2017-09-01
|
| Series: | Sains Manajemen |
| Online Access: | https://e-jurnal.lppmunsera.org/index.php/SM/article/view/295 |