PERAN PRODUCT CUES AND RISK AVERSION PADA PURCHASE INTENTION DAN POST PURCHASE FEELINGS
Abstract The research aimed to investigate the influence of extrinsic cues and intrinsic cues and risk aversion towards purchase intention and post-purchase feeling of counterfeited computer software and music CD. This research study collected data from two populations which are students and empl...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2015-11-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://journal.uii.ac.id/JSB/article/view/3654 |