THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET

THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET

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The current research investigates the impact of customers’ perceptions of corporate social responsibility (CSR) on their loyalty towards brands/companies in one of the largest Central-Eastern European country’s personal care products market. The paper reveals useful findings regarding the nature of...

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Bibliographic Details
Main Author: Ovidiu I. MOISESCU
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2015-06-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
CSR; customer loyalty; personal care products; stakeholders.
Online Access:http://193.231.18.162:80/index.php/subbnegotia/article/view/5213

Internet

http://193.231.18.162:80/index.php/subbnegotia/article/view/5213

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