A Future Contraction Effect in Intertemporal Choice for Durable Goods
Recent research reported that perception of future time is non-linearly scaled. That is, as objective time gets longer, subjective perception of the objective time does not grow proportionally. The non-linear time perception implies that the same future time feels shorter when it starts in the futur...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2018-07-01
|
| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol20/iss2/1/ |