Selfish genes or selfish memes: The effect of genetic relatedness versus value similarity on altruism

Two preregistered quasi-experiments disentangled the effects of selfish genes and selfish memes on participants’ self-reported willingness to help in hypothetical everyday-favor and life-or-death situations. Memes were operationalized as the perceived level of similarity in important attitudes and v...

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Bibliographic Details
Main Authors: Baucal Aleksandar, Lazić Aleksandra
Format: Article
Language:English
Published: Drustvo Psihologa Srbije 2022-01-01
Series:Psihologija
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0048-5705/2022/0048-57052200009B.pdf