Marketing Concept in the Function of Croatian Seaport Business Operation Improvement
The application of the scope of marketing concept in modemmarket conditions of business operation is obligatory. Therole of marketing, as a business philosophy, is in the end unavoidablefor the improvement of business operation. It is impossibleto do business in market conditions and not to applybas...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Transport and Traffic Sciences
2006-05-01
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| Series: | Promet (Zagreb) |
| Subjects: | |
| Online Access: | http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/682 |