What drives e-commerce repurchase intention? Mediating role of customer satisfaction

What drives e-commerce repurchase intention? Mediating role of customer satisfaction

Purpose — The main objective of this study is to evaluate the behavioral models of TAM (Technology Acceptance Model) and SDL (Service Dominant Logic). Its specific focus is to investigate how ease of use, servitization, and security impact repurchase intention in e-commerce. Additionally, this stud...

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Bibliographic Details
Main Authors: Salsabila Pavita Indraswari, Ahmad Mardalis, Sidiq Permono Nugroho
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2023-04-01
Series:Journal of Enterprise and Development
Subjects:
servitization
e-commerce
customer satisfaction
behavioral models
TAM
SDL
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/7105

Internet

https://journal.uinmataram.ac.id/index.php/jed/article/view/7105

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