Strategies of internationalization and positioning of brands and products of south of minas gerais in the international market

The region of the South of Minas Gerais have important polar regions of industrial growth, with segments of intermediate goods of consumption such as nourishing aluminum, electronics, clothes, footwear products and a modern industrial park of pieces to automobile industry. The force of the commerce...

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Bibliographic Details
Main Authors: Nilton dos Santos Portugal, Ricardo de Souza Sette, Lúcio Garcia Caldeira, Pedro dos Santos Portugal Júnior
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2010-04-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/91