The Influence of Coordination Mechanisms on New Product Development in MNC Subsidiaries
This paper investigates the relationship between [MNC] coordination mechanisms and subsidiary new product development [NPD] activities. We focus on two essentially different coordination mechanisms, internal markets and global decision-making autonomy, and argue that both mechanisms are likely to in...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2010-01-01
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| Series: | BAR: Brazilian Administration Review |
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| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1025.pdf |