Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior
Consumer guilt is a feeling that may be resulted fromsomeone recognition of having failed to achieve the internalized personalor social moral standards in the context of consumption. The presentstudy aims to contribute to current knowledge of consumer guilt byoffering a comprehensive structural mode...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50750_d784846820e86e7c299c0623f05a9c39.pdf |