Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior
Consumer guilt is a feeling that may be resulted fromsomeone recognition of having failed to achieve the internalized personalor social moral standards in the context of consumption. The presentstudy aims to contribute to current knowledge of consumer guilt byoffering a comprehensive structural mode...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50750_d784846820e86e7c299c0623f05a9c39.pdf |
| Summary: | Consumer guilt is a feeling that may be resulted fromsomeone recognition of having failed to achieve the internalized personalor social moral standards in the context of consumption. The presentstudy aims to contribute to current knowledge of consumer guilt byoffering a comprehensive structural model of the consumer guilt in orderto predict future buying behavior. The method of this study (SEM) amongthe consumers referred to those in the commercial and shoppingcomplexes in the city of Kermanshah by random. Data have beencollected by questionnaire of guilt consumer by Ayla ÖZHANDEDEOĞLU and CVI with 62.0 and 78% reliability. The questionnaireshave been distributed among the costumers. The data have been analyzedby the SPSS and Amos applications. The findings reveal that regret Makea purchase, Withheld purchase, transgression of norms, self-controlfailures and indulgence in hedonic desires are the antecedents thatsignificantly explain consumer guilt. Among the responses studied inliterature, only those related to reparative action, psychological repairwork and justification are significantly loaded to coping responses factor.The final model has the greatest impact on the incidence of feeling guiltyand withheld purchase by the consumer. |
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| ISSN: | 2008-5907 2423-5091 |