Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior
Consumer guilt is a feeling that may be resulted fromsomeone recognition of having failed to achieve the internalized personalor social moral standards in the context of consumption. The presentstudy aims to contribute to current knowledge of consumer guilt byoffering a comprehensive structural mode...
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| Format: | Article |
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University of Tehran
2014-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50750_d784846820e86e7c299c0623f05a9c39.pdf |
| _version_ | 1818194497546223616 |
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| author | Hossein Heidari Mohammad Faryabi Alireza Fazel Zadeh |
| author_facet | Hossein Heidari Mohammad Faryabi Alireza Fazel Zadeh |
| author_sort | Hossein Heidari |
| collection | DOAJ |
| description | Consumer guilt is a feeling that may be resulted fromsomeone recognition of having failed to achieve the internalized personalor social moral standards in the context of consumption. The presentstudy aims to contribute to current knowledge of consumer guilt byoffering a comprehensive structural model of the consumer guilt in orderto predict future buying behavior. The method of this study (SEM) amongthe consumers referred to those in the commercial and shoppingcomplexes in the city of Kermanshah by random. Data have beencollected by questionnaire of guilt consumer by Ayla ÖZHANDEDEOĞLU and CVI with 62.0 and 78% reliability. The questionnaireshave been distributed among the costumers. The data have been analyzedby the SPSS and Amos applications. The findings reveal that regret Makea purchase, Withheld purchase, transgression of norms, self-controlfailures and indulgence in hedonic desires are the antecedents thatsignificantly explain consumer guilt. Among the responses studied inliterature, only those related to reparative action, psychological repairwork and justification are significantly loaded to coping responses factor.The final model has the greatest impact on the incidence of feeling guiltyand withheld purchase by the consumer. |
| first_indexed | 2024-12-12T01:03:14Z |
| format | Article |
| id | doaj.art-6678a9d64a9e46bfa9c94abd61007e87 |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-12T01:03:14Z |
| publishDate | 2014-06-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-6678a9d64a9e46bfa9c94abd61007e872022-12-22T00:43:39ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912014-06-016229131410.22059/jibm.2014.5075050750Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying BehaviorHossein Heidari0Mohammad Faryabi1Alireza Fazel Zadeh2Ph.D. Candidate in Business Administration, Allameh Tabataba'i University, Tehran, IranAssistant Prof. in Business Management, University of Tabriz, IranAssistant Prof. in Business Management, University of Tabriz, IranConsumer guilt is a feeling that may be resulted fromsomeone recognition of having failed to achieve the internalized personalor social moral standards in the context of consumption. The presentstudy aims to contribute to current knowledge of consumer guilt byoffering a comprehensive structural model of the consumer guilt in orderto predict future buying behavior. The method of this study (SEM) amongthe consumers referred to those in the commercial and shoppingcomplexes in the city of Kermanshah by random. Data have beencollected by questionnaire of guilt consumer by Ayla ÖZHANDEDEOĞLU and CVI with 62.0 and 78% reliability. The questionnaireshave been distributed among the costumers. The data have been analyzedby the SPSS and Amos applications. The findings reveal that regret Makea purchase, Withheld purchase, transgression of norms, self-controlfailures and indulgence in hedonic desires are the antecedents thatsignificantly explain consumer guilt. Among the responses studied inliterature, only those related to reparative action, psychological repairwork and justification are significantly loaded to coping responses factor.The final model has the greatest impact on the incidence of feeling guiltyand withheld purchase by the consumer.https://jibm.ut.ac.ir/article_50750_d784846820e86e7c299c0623f05a9c39.pdfConsumer Guiltforecastingmodel designPurchasing behavior |
| spellingShingle | Hossein Heidari Mohammad Faryabi Alireza Fazel Zadeh Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior مدیریت بازرگانی Consumer Guilt forecasting model design Purchasing behavior |
| title | Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior |
| title_full | Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior |
| title_fullStr | Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior |
| title_full_unstemmed | Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior |
| title_short | Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior |
| title_sort | design of a structural model for consumer sense of guilt to predict future buying behavior |
| topic | Consumer Guilt forecasting model design Purchasing behavior |
| url | https://jibm.ut.ac.ir/article_50750_d784846820e86e7c299c0623f05a9c39.pdf |
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