Motivation as a Driver of Customer Service: The Impact on Automobile Dealerships
The objective of the research is to analyze the relationship of Motivation as a soft skill that drives Customer Service in car dealerships, specifically in sales area employees. The survey was applied to a sample of 81 managers from the sales area of automotive agencies in the Monterrey metropolitan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Guadalajara
2022-01-01
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| Series: | Mercados y Negocios |
| Subjects: | |
| Online Access: | http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7656 |