USING THE SWOT MODEL IN ESTABLISHING THE STRATEGY AT AUTOMOBILE DACIA GROUPE RENAULT COMPANY
SWOT analysis is a tool of the strategic management and it is used by the companies in the following situations: when they want to make ultimate decisions based on a complete analysis, in the strategic forecasting on three – five years, in the annual planning, when the company want a renewal or a ra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing house of University of Pitesti, Romania
2012-12-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2012_2_5.pdf |