Identifying Links between Corporate Social Responsibility and Reputation: Some Considerations for Family Firms

Corporate Social Responsibility (CSR) has become a key issue for both academics and business practitioners alike. There are numerous reasons why implementing CSR policies and practices are advantageous: enhanced brand knowledge, market share, productivity, efficiency, workforce motivation and compet...

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Bibliographic Details
Main Authors: Iguácel Melero-Polo, María López-Pérez
Format: Article
Language:English
Published: Universitat de Barcelona 2017-07-01
Series:Journal of Evolutionary Studies in Business
Subjects:
Online Access:http://revistes.ub.edu/index.php/JESB/article/view/18646